CarMax ID Pitch

While at Pollinate, we pitched to CarMax a mobile app that monitored your driving and travel habits in order to select the best auto for you. Beyond speed and distance driving stats the app would also collect restaurant, store, and music preferences in order to select cars based on both style and performance. To get new users and keep old users interested in the app we included a social media component that would share on Facebook what kind of car you were driving like that day. Cars would range from Ferraris to Tonka trucks. I worked closely with account and development leads to flush out the app features and user experiences as well as designing the look and feel.