At INNOCEAN, I art directed and designed a variety of UI components and page content for Hyundai.com. This ranged from making revisions to existing components to creating all new components. And creating pages to explain product categories, new models, and new trims. Here's a selection of the projects I was involved with.
2022 KONA N Vehicle Pages
As art director, I worked closely with the creative director, copywriter, and product team to design the pages for the 2022 KONA N, Hyundai's newest performance model. We focused the content on features that give's a KONA N owner bragging rights both on the streets and on the track.
All Wheel Drive Category Page
I worked closely with the copywriter to create a category page for All Wheel Drive vehicles.
Vehicle Trim Carousel
The trim carousel is one of the most engaged with components on Hyundai.com. It's the first place where users can compare key features, price, and offers across trims for a specific model. It's also a jumping off point for building your own vehicle and exploring trim features. But the previous trim carousel was missing some key information like available colors, offers, options, and packages. I worked closely with the CD, copywriter, and UX team to redesign the carousel to give users more information from which to choose between trims.