Art Director

Wilson Tennis Select

Wilson Select is an invite only purchase program Wilson extends to the best up and coming tennis players in the country. Those selected players get to create their own custom tennis packages from the Wilson catalog and buy the package at a discounted price. I was ask to design the eCommerce web experience that allows the tennis player to create their package and purchase it online.

Users were first prompted to select the package they would like to purchase.
Users are asked to choose their playing style in order to recommend the right rackets.
Users are allowed to choose from a family of rackets for their playing style.
User selects a racket family.
Users are asked to choose a racket.
Users are ask to choose up strings from Wilson's premium Luxilon line of strings.
User selects from a range of accessories.
User reviews their selections and goes to the WIlson eCommerce checkout to complete the purchase.
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