Coors Light Project Cold

For 2010, Coors Light asked Razorfish to expand the award winning Project: Cold micro-site to accommodate new packaging innovations coming out that year. Growing the site from one packaging innovation to multiple was a big undertaking, requiring a rethinking of the global navigation as well as coming up with interesting new experiences to show off the innovation's benefits. I worked closely with the senior art director, and copywriter to concept the new experiences as well as doing the page designs.

Landing Page showcases Coors Light products.

3D model of the Coors Light Home Draft can we rotated 360 degrees.

Pins on the 3D model launched demos and games.

Home Draft demo step 1: tear off from of box.

Home Draft demo step 2: pull to remove red safety tab.

Home Draft demo step 3: twist to align arrows.

Home Draft demo step 4: unlock tap.

Home Draft demo step 5: pull and pour.

Perfect Pour game instructions. Keep the glass at the perfect angle for the perfect pour!

User controls angle of glass, trying to keep it at the perfect angle.

Share your pour on Facebook.

3D model of the Coors Light Cold Activation Window box can we rotated 360 degrees. Pins on the 3D model launched demos and games.

See the view you cold Coors Lights get from inside the box.

Users capture take a photo with their webcam and the background is replaced with the Rockie Mountains.

Users can share their photos on Facebook or save to their desktop.

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