![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/c0df3f0cb1aa0619ddb33a6a_rw_1920.jpg?h=a2c1a0465a20c81d0aeca7837466a9fa)
Leatherman.com homepage takeover to introduce the Wingman and his multi-tool for the average bro.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/39e4fa26ceafe632b591b028_rw_1920.jpg?h=5bc2e20c31e2d2d1918bb828cdffd87c)
On Facebook, fans could interact with the WIngman in fun ways like uploading a picture to the Bromiga to add the Wingman, vote on items for the Wingman to blow up in his next video, or nominate friends to the wingman hall of fame.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/5d83562f9e9806dd47509153_rw_1920.png?h=f62746c5b252aaa6b6979c0eaf91176a)
Standard banner ads helped spread the word about the Wingman online.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/a5b71718076e173003877a5d_rw_1920.png?h=ac0bc1784270807930eacdcf862220e2)
Rich media provided another outlet to play Wingman video content.