Skechers Golf Pitch
Skechers was launching their new golf shoe line and was looking to add a PGA tour athlete to their team. I partnered with my friend and ACD copywriter Jim Terry at Siltanen + Partners to concept an ad campaign to help woo Keegan Bradley to the Skechers team. Keegan had a rich family history in golf so we choose to highlight that to show Keegan was born to walk the grass. Unfortunately Skechers ended up signing another athlete but the work was well received none the less.