Surfrider Foundation approached Pollinate to create a print campaign that would gain awareness for their Rise Above Plastics program. A surfer myself, I was really excited to work on this project. I teamed up with the copywriter to art direct and design this ad with a very simple but true message; what goes in the ocean goes in you. Lakia/house was tapped to build and photograph the sushi. The client felt the imagery was so powerful they choose to run it nationally instead of just regionally as planned.