UCLA Strategic Communications was tapped by Undergraduate Admission to re-envision their online presence. The goal of the site was marketing the UCLA learning experience to potential undergraduate students with a fresh look and strategy.
We started with the strategy that UCLA is the school for change makers. People who are idealistic, driven and creative. People who want to make the world a better place. And that UCLA was uniquely positions to feed these change makers's passions through its top-tier academics, hands on research opportunities, and global city location.
The site was the first UCLA site to take on the new brand identity recently develop including a suite of new website components. The components were designed to be reusable and flexible.
The heart of the storytelling takes place in the Explore pages. Here, potential students learn about academics, campus life, clubs and organizations, housing and dining, Los Angeles, internships, study abroad, research opportunities, and student outcomes.
The most popular areas of study got their own pages showcasing popular majors and minors, rankings, and noteworthy faculty and alumni.
UCLA's location in the Westwood of Los Angeles, CA sets it a part from many schools. LA is a global city home to diverse communities and industries. UCLA is close to so many neighborhoods where students can experience different cultures, food, art, and business. As the creative capital of the world, it's a place to develop new ideas. Los Angeles is the ideal location for students who want to make the world a better place.