![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/9d77ff69c4dcbde88a2b893f_rw_1920.gif?h=4beba1357f897691dfa5f86eb36ea5a4)
The concept of the site was to allow users to customize their Van's shoes with content and design trends specific to the culture of the local community.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/cde8db81c935d39744d6318e_rw_1920.jpg?h=6547e655695a3e893255a2149242263d)
Users could choose between shoes made for differen cultures in their location. For example, in Venice users could choose between skate, surf, snow, street, beat, or tattoo focused styles.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/bc36e0aa2082f89127b895ae_rw_1920.jpg?h=fdbd32724eddb687143950136a2505be)
Shoes were highly customizable with colors and patterns. Users could also explore a local gallery of what other shoppers had created in their area as well as location specific content about Van's team riders and events.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/7a021c73a5fb06133a55d357_rw_1920.jpg?h=8a679f2a385f9c9afa173593ff73c748)
All panels of the shoe are customizable, creating a seemingly infinite about of possiblities to personalize your shoes.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/dc22d5b2ca4b8571aaeba96c_rw_1920.jpg?h=e9ca5ad7556b50abe3fabc50ea9a43f5)
Additional content heroed Van's rich history and sponsorship of influential people.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/4e8ea06faa66586c85fd9dea_rw_1920.jpg?h=1c855eae0fd0446602f230087dcb526b)
Local galleries let you see what creations other customers in your area made. You could even buy one of their designs or use it as base to customize further.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/8434838caceaa15fa9f48869_rw_1920.jpg?h=dd52ea2eba03e675b2e6c2eb539ebf3c)
In addtion to a local gallery of shoes, a local social media feed pulled in inspirational images to help you get started creating your custom colorway.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/078052aaea001a48826e5c74_rw_1920.jpg?h=2a0711a6fe6d70fec6de94bd54c18bdc)
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/e6dca73b62317212cf1ab9fc_rw_1920.jpg?h=c109af1cc33a8a794d8927561587e8ca)
Switching to another cutlure with in your area would give you a new range of suggestions and options.
![](https://cdn.myportfolio.com/d8ca9704ebd2962e40f7d2c2007d5cfb/bd80c28a76d24fb19300fb41_rw_1920.jpg?h=c20413d8fa8a94575c394d142f76f0ef)
After creating a cutom shoe, users could promote their creations on socail media with sharable posters.